The transformation of Investing Ethically is complete. We have emerged with our founding principles elevated and accentuated in the message we are sharing. Since our founding in 2000, we have placed the Quaker values of ethical responsibility at the centre of our business practices. We believe that through our brand evolution, we are now able to fully showcase these values, as well as emphasise our focus to developing client relationships.
The key messages we have looked to deliver through our new brand image are those of a firm who are principled, progressive, nurturing and passionate. Our clients are at the heart of our business, and understanding their financial aspirations and ethical beliefs are key. We care about our clients making the right decisions, for themselves, for their futures and for the loved ones they care about.
There have been changes to Investing Ethically, all of which are positive, but one thing that has stayed the same is the family environment created by our team. Although we are Independent Financial Advisers (IFAs) by name, we have and always will work closely as a team to deliver the best possible service to our clients. Together, we have over 50 years’ experience in ethical investment, something that makes us stronger as a unit than we would be apart.
Throughout our new website, we have tried to not only explain what we offer but also underline why choosing Investing Ethically could be right for you. Throughout our ‘About Us’ section, we give background on who we are, both as a collective and individuals, as well as an overview of exactly what ethical investment is and why it is financially beneficial.
With the ‘Our Services’ pages, the investment sectors are broken down, with advice on what you should be looking for from each, as well as where our expertise can make the difference. Our newest service, the ‘Investment Proposition’ is also showcased. The portfolio we create through this particular service consist of funds run by some of the most prominent ethical managers in the industry.
As a company that offers support and guidance on a day to day basis, we felt it would be remiss of us not to share our knowledge and understanding of industry trends through a dedicated ‘News and Events’ page. The articles we will write will be broken down into two distinct areas; Investing Ethically News, which, as the name suggests, will be specific to the firm, and Ethical News, which will offer a more rounded overview of what is a global sector.
We are incredibly proud to have not only retained our identity through this transformation but actually fundamentally enhanced it. Our commitment and passion for what we do has never been higher, and we see the new Investing Ethically brand image as the perfect vehicle from which to continue delivering an exceptional service to the ethically minded.